Assisted by
Aly Ramy
Produced by
Lena Naaassana
In the Fame
Oday Kamel
talata mazbūt is Arabic, from Egypt. It is an identity shaped for an idea.
It is not merely a brand nor is it confined to its opening act. Our tailored men’s outfit - takm (outfit) mazbūt -
made to order in our Cairo studio, is only a beginning.
I was commissioned by the brand to do their debut campaign which was shot enterily on location in Alexandria in some of my favorite cafes
and locations using a mix of 35mm and 120 cameras and shooting only on E100 positive film to create the vibrant colors of films from 70s and 80s